When a food label reads “Partially hydrogenated oils,” consumers want all the gory details – even the stuff about “bad cholesterol” and “heart disease” – a Cornell study of shopping behavior has found.
Consumers want ingredient details, study shows
The New Zealand Food Safety Authority (NZFSA) is leading the group, made up of experts from around the world. The scheme was set up following the 2008 scandal in China when tons of melamine-tainted milk powder resulted in six deaths and the sickening of an estimated 300,000 people. Melamine was added to the powder to artificially bump up protein measurements when the product was tested.
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