Zija's Uncle Russ

Across five studies, we show that firming one’s muscles can help firm willpower and that firmed willpower mediates one’s ability to withstand immediate pain, overcome food temptation, consume unpleasant medicines, and attend to immediately disturbing but essential information, provided that doing so is seen as providing long-term benefits.

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation