Prior to the 1960′s, grains where indeed “whole”, nutrient beneficial, not genetically modified and chemically altered, and much less health harming.
The total HYPE and SPIN by cereal companies on “whole grains” is a totally lobbied phony definition, and has nothing to do with real nutrient content, absorbability, or wellness benefit, whatsoever.
When you hear some cereal is “cholesterol reducing” there is no basis in fact that the reduction is in any way significant for cardiovascular or wellness benefit either; it’s marketing propaganda, period.
Let The Buyer Beware! Because there is virtually no regulatory oversight or enforcement on these fraudulent and deceptive marketing claims.
Even the “whole grain” definition from the American Association of Cereal Chemists, has no validity in real consumer applications, as to empirical and actuarial health benefit, from many finished product brands for ingestees.
This is all about money and profits.
America is massively over fed refined carbohydrates on a daily caloric intake basis, and this is the primary cause of much of diabetes, cardiovascular disease, depression, inflammatory issues, as well as obesity pandemics.
Want real nutritional benefits?
GOT ZIJA?!
~ Uncle Russ
A burgeoning ‘urban demand’ for healthier foods is fast driving Asia Pacific’s wholegrain and high fibre foods market; set to hit US$6.8bn by 2012, according to report.
‘Urban health demand’ underpins Asian wholegrain and fibre market
